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CRM Analyst (Regional Marketing)

A. S. Watson | Posted 3-09-2019

Fo Tan (分析人士)

Job expired

This position will work in our Health & Beauty Asia & Eastern Europe Marketing team to support the execution of innovative CRM strategies for Watsons Brand.


Responsibilities:
Implement and manage effective CRM strategies, programs & events for customer retention regionally and business expansion.
Prepare regular/ad hoc reports on customer, market and competitor insight and identify strategies/actionable recommendations for boosting customers' loyalty.
Collaborate cross-functionally with local CRM team, Group CRM team, Group IT team to deliver business process and system enhancement across all CRM solutions
Provide guidelines and best practices sharing to enhance BUs CRM core competences on building CRM programs
Monitor the KPI measurements covering members active rate, sales participation, members growth and sustainability and CRM programs across business units
Job Requirements
Degree in Marketing, Business or related disciplines
Min. 3 years of relevant work experience in Customer Relationship Management, preferably in retail/FMCG industry
With knowledge in campaign management tools (e.g. Siebel/Adobe campaign)
SQL knowledge is an advantage
Strong business and marketing acumen
Proficient in both spoken and written English, Chinese (including Mandarin)
Good communication skills
Proficient in MS Office especially Word, Excel and PowerPoint